1. Didn't have to call a general election - did so anyway.
2. Said they wouldn't - did so anyway (flip-flop).
3. Brexit negotiations begin just a few days after. If these are so important then surely the last thing the government needed in the build up was turmoil.
4. What would be one of the most universally hated policies to bring back? Fox hunting.
5. Who gives the Tories most votes? The elderly? Hitting them as hard as they reasonably can.
6. Go on and on about negotiating Brexit - won't even debate one on one with Corbyn. Weak perception, or arrogant?
7. No calls to register to vote on their social media.
8. Attacking what was a logical, reasonable, and widely accepted view from Corbyn and Labour RE the Manchester attack and foreign policy influence.
9. Not costing their manifesto. Open for attack/easy target.
10. Positive comments about Corbyn filtering through from Tories and Tory-sympathisers.
11. Corbyn receiving a fairer share of media attention on the likes of the BBC and Sky, even showing him in a positive light for once.
12. Corbyn v May v Paxman - the perfect social media clip of that guy mouthing absolutely bollocks. Other cuts to the audience weren't as long. This guy wasn't cut when he began mouthing and shaking his head.
13. Leaks of images of May at 'rallies' devoid of attendees. Again perfect for social media. Many examples of these which when added up has a widespread effect.